Relaunch Calendar
Prepared for
Phoenix & Sunny Rain
Property
26972 Mill Pond Road, Unit 30, Dana Point
Auction
Sat October 10, 2026 · 2 PM
Relaunch agreement signed · price guide & reserve strategy set
Styling consult · garden and loggia detail punch list
MEDIA DAY · twilight, aerial over the ponds, lifestyle & film
Competitive audit delivered · Success Blueprint to Phoenix & Sunny
Film edit · copywriting · print collateral to press
COMING SOON teaser · database email to buyer pool
Broker network pre-brief · agent outreach calls
Final pre-launch checks · auction signage installed
RELAUNCH · campaign goes LIVE · property website published
BROKER PREVIEW 11 AM to 2 PM · auction terms briefing
Twilight Tour 5 to 7 PM · bidder qualification opens
Digital & social campaign wave one · print drop
Open House 1 to 4 PM
Open House 1 to 4 PM
Buyer feedback report · price guide reviewed
Private tours · retargeting wave two
Midweek Twilight Tour 5 to 7 PM
Guide reviewed on evidence · lifted where earned
Digital campaign wave three · agent hot list calls
Open House 1 to 4 PM
Open House 1 to 4 PM · proof of funds requested
Bidder briefings · auction terms and paperwork issued
Deposits and bidder registrations collected
Final private tours · second inspections
Reserve confirmed privately with Phoenix & Sunny
Final Open House 1 PM · auction setup & rehearsal
LIVE ON-SITE AUCTION 2:00 PM
Contract executed · escrow opens